Planning and setting up your sweepstakes software for sale is a solid start, but you’ll also need a solid marketing plan if you really want to accelerate your sweepstakes and hit your goals.Here are 21 different ways we’ve seen sweepstakes promoted which brought real, measurable results to the marketers who tried them:
Sweepstakes and contest directories
A great way to drive a ton of traffic to your sweepstakes is by submitting to these websites that will link directly to your promotion.
These contests can be a great way to get traffic; however, keep in mind that a lot of the consumers who visit these websites are freebie seekers. If your goal is to get as much exposure as possible, submitting to these sites is one of your best bets. If you’re trying to build a targeted audience, then absolutely do not submit to these sites.
Here are the 10 directories we’ve seen deliver the most traffic:
Online Sweepstakes (requires a free account)
Sweepstakes Advantage (requires a free account)
Slickdeals Contests & Sweepstakes (requires a free account, make sure you follow the posting guidelines or you will get banned)
WinPrizesOnline (requires a free account)
Write a blog post
Writing a blog post about your sweepstakes is a great way to inform customers and prospects that you’re running a promotion. Your post should include a short description about the promotion, how to enter, what the prizes are, and when it ends. Bonus points if you can tie in why winning the sweepstakes can improve the reader’s life.